New Ad Campaign Shows Consumers that Woodfield has Everything for Everybody, Everyday
Released: 03/31/04
Media Contact: Andy Perez or Bonni Pear,
Miller-Pear Public Relations, (312) 649-0466 or info@millerpear.com
FOR IMMEDIATE RELEASE
NEW AD CAMPAIGN SHOWS CONSUMERS THAT
WOODFIELD HAS EVERYTHING FOR EVERYBODY, EVERYDAY
Schaumburg, Ill. (March 30, 2004) -- Woodfield, the Chicago area's largest shopping center, unveils a new advertising campaign this week showcasing the wide array of stores and merchandise available at the center. Created by Michael Walters Advertising of Chicago, the campaign stresses the ease of shopping at Woodfield and tells shoppers they'll find "everything you need to refine your home, your look, your life and your shopping experience." The "Everything. Everybody. Everyday." tag line focuses attention on Woodfield's abundance of home furnishing, apparel, electronics, beauty, jewelry, specialty and food retailers, including dozens not found anywhere else in the Midwest.
"As spring progresses, Chicagoans will want to break out of the winter doldrums with a new look for their home, their family and themselves," says Lisa Stricker, director of marketing for Woodfield. "And Woodfield merchants are ready to help with everything from home furnishings and apparel to jewelry and electronics."
Television, radio and print advertising will begin March 31 and will appear throughout the year to tie into seasonal shopping periods. The initial ad follows a couple as they do a total makeover of their living room and themselves with a trip to Woodfield. All items featured in the campaign can be purchased at Woodfield and can be viewed on the web site, www.shopwoodfield.com. The television campaign will air on Chicago network affiliates.
Local print advertising will show the final results of the makeover with catalog-style footnotes of the items featured in the ad and the stores where they can be purchased.
The branding theme of "Everything. Everybody. Everyday." will be displayed via in-mall signage and collateral pieces, as well as on the center's web site, www.shopwoodfield.com.
The Michael Walters Advertising team responsible for the campaign includes:
Greg Kosinski, creative director; Kimm Ladewski, Senior Writer/Producer; Summer Bornman, Graphic Artist and Ken Lakowske, president. Account executive Carrie Hixson will oversee media placement.
Woodfield retailers featured in the campaign include: Z Gallerie, Crate & Barrel, Apple Store, Brookstone, Timberland, Coach, Movado, Williams-Sonoma, Illuminations, Mikasa, Ann Taylor, United Colors of Benetton, Adrienne Vittadini, Rockport, Picture Us, ar.Abesque, The Sharper Image, Select Comfort, Picture Us, Wentworth Gallery, The Estate, and Thomas Kincade Gallery.
With nearly 300 stores and restaurants, including dozens that cannot be found anywhere else in the Midwest, Woodfield is the Chicago-area's largest shopping center, fifth largest in the nation. Located at Route 53 and Golf Road in Schaumburg, eight miles from O'Hare International Airport, the center is rated as the top tourist destination in Illinois with more than 27 million visitors annually. For information on Woodfield's shopping hours, seasonal programs and services, call (847) 330-1537 or visit www.shopwoodfield.com.