Chicago-area Web Users Sound Off on Giving their Homes a Spring Facelift
Released: 05/05/04
Media Contact: Andy Perez or Bonni Pear
Miller-Pear Public Relations (312) 649-0466 or info@millerpear.com
FOR IMMEDIATE RELEASE
CHICAGO-AREA WEB USERS SOUND OFF
ON GIVING THEIR HOMES A SPRING FACELIFT
Schaumburg, Ill. (May 6, 2004) -- Fifty-four percent of Chicago-area residents said fresh new color is the best way to rejuvenate a room in their home, according to the results of the just released Shopwoodfield.com Spring Home Decor Survey. Surprisingly, 14% simply threw in the towel and declared they would rather move and start over than redecorate. Web users visited Woodfield Shopping Center's web site last month to sound off on their home decoration habits and their favorite home improvement television shows. Five survey respondents were chosen at random to receive a $100 Woodfield Gift Certificate for shopping or dining anywhere within the center. Woodfield is home to nearly 300 stores and restaurants, including dozens than cannot be found anywhere else in the Midwest.
The Shopwoodfield.com survey discovered:
In the past year 35% of survey-takers purchased a home-decor item while 33% claimed to have made a purchase in the past month.
Forty percent of respondents described the look of their home as cluttered while only 16% said they were happy with the look of their home.
Twenty percent said their home decor is hand-me-down, thrift store "chic."
The family room was cited as the room most in need of a spring facelift (38%). Bedrooms (27%) were chosen second.
Trading Spaces was the top pick (34%) of all home makeover television programs while ABC-TV's Extreme Makeover: Home Edition featuring Ty from Trading Spaces was the runner-up (21%).
The best way to rejuvenate a room is by adding new or changing colors (54%).
From April 1 - 24, internet visitors to the Woodfield web site, www.shopwoodfield.com had the opportunity to sound off about their home decorating ideas and win a shopping spree at the area's largest shopping center. Winners include Tina Hock of Des Plaines, Colleen Chase of Streamwood, Elsie Hurtado of Elk Grove, Brian Gilmore of Chicago and Lavenia Terry of Calumet City. There were 454 respondents to the survey.
The survey compliments Woodfield's new ad campaign whose tagline proclaims "everything for everybody, everyday" signaling the wide variety of stores and merchandise available at the center. The TV and print ads show couples doing a complete makeover of their home and themselves by shopping at Woodfield.
Everything from paint and lighting to flatware and bath accessories is available at Woodfield. Home furnishing stores include Crate & Barrel, Mikasa, Williams-Sonoma, Z Gallerie, Love Sac, Illuminations and the soon-to-open Anthropologie and Urban Outfitters. Department stores include Nordstrom, Marshall Field's, Lord & Taylor, JCPenney and Sears.
More than 30 restaurants and food specialty shops are located throughout the center serving everything from sit down meals of the freshest seafood, salads and steaks to grab and go snacks like pretzels and smoothies. Sit-down service restaurants include Todai Seafood Buffet, a Japanese all-you-can-eat seafood house, The Cheesecake Factory, home to 30-plus cheesecake varieties each day, Pan-Asian cuisine from Stir Crazy Cafe, hamburger champions John's Garage and Red Robin, kid favorite Rainforest Cafe and the salad-lover paradise of Ruby Tuesday.
Located at Route 53 and Golf Road in Schaumburg, 8 miles from O'Hare International Airport, Woodfield is the Chicago-area's largest shopping center. It is rated as the top tourist destination in Illinois with more than 27 million visitors annually. For information on Woodfield's shopping hours, seasonal programs and services, call (847) 330-1537 or visit www.shopwoodfield.com.