When Kids are Bored, Parents Shop Woodfield

Released: 06/19/03

Media Contact: Andy Perez or Bonni Pear Miller-Pear Public Relations (312) 649-0466 or info@millerpear.com

FOR IMMEDIATE RELEASE

WHEN KIDS SAY “I’M BORED,” PARENTS SHOP WOODFIELD

Schaumburg, Ill. (June 12, 2003) – “I’m bored.” A familiar and confounding phrase uttered by every child on summer vacation. Exasperated parents need no longer throw up their hands in despair when they take the advice of Woodfield shopping center merchants who have the cure for kids’ summertime “I’m bored” blues. From activity kits and electronics to toys and books, thousands of engaging, affordable and never boring summertime must-do ideas can be found among Woodfield’s nearly 300 stores. Here are just a few no-accessory-required activities that can be fun for one or a group.

7 The Amazing Kick Dis Power Puck ($29.95, Discovery Channel Store) – Play air hockey without the table! This puck floats on cushioned air using hovercraft technology which lets it glide across any flat surface, inside or out. Kids can play soccer or hockey, bowl or just knock it around.

7 Bubble Gum Lab ($19.95, Discovery Channel Store) – Whatever the flavor – sour, fruity or hot – kids will enjoy making their own bubblegum from scratch. Everything needed to make, flavor, color and wrap gum is included. Recipes will also show children how to make a color-changing gum, a gooey center-filled gum or guide them to create their own flavors.

7 60 mm Refractor Telescope ($99.00, Brookstone) – The whole family will enjoy gazing into deep space with this powerful, high quality telescope. Superior achromatic optics allow crisp, clear images of Saturn’s rings, the Moon’s mountains, plus hundreds of star clusters and galaxies.

7 Roadside USA Puzzle ($12.95, Rand McNally) – Puzzles have always been favorite summertime activities. This one explores quirky tourist sites around the United States. An enclosed booklet describes each location in greater detail for family vacation planning.

7 Military Command Center Walkie Talkies ($14.99, KB Toys) – Two sturdy headsets and a real-life imitation of a chest-attached walkie talkie allow three players to engage in spy games and deliver communiquis.

7 Love Beads and Friendship Links Kits ($10.00 each, Discovery Channel Store) – Kids will discover the pleasure and fun of designing jewelry that they can wear. The kit includes everything needed to make dozens of necklaces, key chains and bracelets. The Friendship Links kit provides charms and a jewelry box.

7 No-Spill Big Bubble Set ($12.99, KB Toys) – Introduce children to the magic of bubble with this parent pleasing no-spill set. The colorful set allows several kids to participate at one time with three large size wands, three drip trays and four bubble toys. Four ounces of Little Kids No Stain, No Dye, Non-Toxic Bubble Liquid are enclosed.

7 Fun With Pooch Kit ($24.95, Discovery Channel Store) – Pamper the family pooch by making dog biscuits, brushing its teeth with chicken-flavored toothpaste, giving Fido a bubbly bath and a good brushing. The kit includes a dog-vision mask to see the world from the pet’s perspective.

7 Kitty Hula Art Set ($11.00, Sanrio) – Kitty Hula, the new Hello Kitty line, introduces a complete art set featuring paint, markers and pencils in a plastic case for any budding artist.

7 Electronic Handheld Battleship, Yahtzee or Hangman ($19.95, Rand McNally) – Ideal for long car rides or rainy days, these electronic handheld versions of popular board games fit into a pocket and are visible in virtually any lighting.

Woodfield is the premiere one-stop shopping experience in the Chicago area with nearly 300 of the world’s favorite retailers including dozens that can’t be found anywhere else in the Midwest. Located at Route 53 and Golf Road in Schaumburg, 25 miles from downtown Chicago, Woodfield welcomes more than 27 million visitors annually and is the top tourist destination in Illinois. Anchors include Nordstrom, Marshall Field’s, Sears, JC Penney and Lord & Taylor.

Shopping hours are 10 a.m. to 9 p.m. Monday through Saturday, 11 a.m. to 6 p.m. Sunday. For more information on stores and center amenities, call (847) 330-1537 or visit Woodfield’s user-friendly Web site, www.shopwoodfield.com. Shopwoodfield.com features downloadable coupons and a free, customized weekly e-bulletin roundup of sales, special promotions and just-arrived merchandise.